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  Viadeo: Professional Networking
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Daily Digest: December 16, 2009
Archiving, E-Discovery, & Compliance

PKWARE and Fidelis Security Systems Release Joint Content-Aware Encryption Solution
Combined DLP & Enterprise Encryption Offering Provides Detection and Protection of Sensitive Information

ZL Adds Advanced E-Discovery Capabilities In Unified Archive 7.0
ZL UA 7.0 is Now Available Worldwide, Providing True End-to-End e-Discovery

Sonian Advanced Search Makes e-Discovery Fast and Simple
Google-like search capabilities find desired emails and documents within seconds, not days; cut the cost of information retrieval for litigation

Email, Messaging & Collaboration

Three GFI products named 2009 Community Choice Award winner by Windows IT Pro magazine  

BakBone Announces Planned Support for Microsoft Exchange 2010
Extends Exchange 2010 Support to Product Portfolio and Includes 30-Second Recovery for Latest Microsoft Exchange Server Technology

Goodmail Publishes Email Industry's First Domain-Based Whitelist
Goodmail's CertifiedDomain List Leads the Shift of Email Reputation from IP Addresses to Internet Domains

Mainsoft Announces Technology Preview of Lotus Connections Integration with Rational Jazz  

Liaise Announces Public Beta of its Award-Winning Collaboration Software
Software that helps people stay on top of critical items buried in email

Nayatek Extends Cloud Storage Support for Nirvanix to the Datosphere Platform  

Blog Item(s)

Viadeo: Professional Networking

There are three big players in the professional networking business: LinkedIn, Viadeo, and Xing. LinkedIn is best known in the United States. But France's Viadeo and Germany's Xing are important competitors. Viadeo recently paid us a visit. The company's focus is on Europe and emerging economies. It has 25 million subscribers. It plans to enter the U.S. market through leveraging its international subscribers, such as those in Canada and Mexico.

Main services from the user standpoint:

  • User directory.
  • Users can belong to many different interest groups.
  • Each interest group provides:
    • Common bulletin board/wall
    • Directory of interesting events
    • Q&A/forums for advice sharing
    • User-contributed news


  • Most use is free.
  • Around 10% pay for services. This is pretty good compared with LinkedIn, which appears to have around 1% who pay.
  • Fee is around 6 euros ($9) per month if you're a paying subscriber.
  • Ferris Research estimates revenues at $40 million annually. The company is profitable and growing at a healthy clip. It's taken a total of 15 million euros ($23 million) external funding.
  • Revenue breakdown:
    • User subscriptions: about 50%
    • Recruiting tools sold to HR and consultants: about 25%
    • Advertising: about 25%


  • The collaboration tools are conventional but attractive.
  • The rich collaborative environment means that in principle, Viadeo can offer extremely targeted advertising, for which advertisers should be prepared to pay handsomely.
  • Viadeo's collaboration tools are an important point of differentation from LinkedIn, which is directory-centric.
  • Viadeo's localizations--e.g., it is currently offered in Dutch, English, French, Italian, Portuguese, and Spanish--are another important differentiator.
  • Around 10% of subscribers pay up. This is pretty good compared with LinkedIn, which appears to have around 1% who pay.

... David Ferris


About Ferris Research

Messaging. Collaboration. Compliance. Ferris Research analysts bring more experience in these areas than any other firm. Period.

Major areas of interest are email, spam and malware control, archiving, e-discovery, information leak prevention, unified communications, instant messaging, SharePoint, and mobile communications. We help:

  • IT staff evaluate, implement, and maintain these technologies
  • Vendors understand the marketplace and its technologies; explain their products or services to the marketplace; and find strategic partners, raise funds, or sell their company
  • Investors find and evaluate investment opportunities

We've been in business since 1990-longer than any other analyst firm in our field:

  • Clients include many of the world's largest organizations as well as computer vendors from major corporations to small startups.
  • We have published more than 200 formal reports and 1,100 short bulletins.
  • Our news service has approximately 10,000 readers and covers more than 2,000 highly specialized announcements annually.
  • Our research team shares many decades of experience in our core competencies.

In short, our technology and industry depth helps you understand today's products, where they've come from, where they're going, and their value.

Have news you want to share with us or product or interest area that you would like us to cover? Send press releases to releases@ferris.com.

Copyright © Ferris Research 2009.


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