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Microsoft Oversells E2010 Archiving

The archiving features of Exchange 2010 are attractive, and will be welcomed by most customers.

However, Microsoft is sometimes overenthusiastic. For example, consider this Microsoft blog, by Julia White, director of Exchange marketing. Speaking of Exchange 2010, she says: "It archives and discovers... At a regional healthcare group, they are able to use the integrated archiving, retention and discovery capabilities of 2010 saving them the cost and maintenance of using third party solutions that resulted in $250,000 they didn't have to spend -- and that was just the first year savings."

It's very hard to see how the retention and archiving features of Exchange 2010 could satisfy the compliance requirements of the health care industry, especially in terms of end user involvement. Health care compliance rules require tamper resistant email retention, a requirement that Exchange 2010 does not satisfy.

Of course, a certain degree of hype is to be forgiven in launch copy, which is trying to drum up excitement. The trouble is, Microsoft field personnel will pick up the message and mis-sell Exchange archiving.

If you want to learn more about Exchange 2010 archiving, attend our Wednesday webcast, Microsoft Exchange 2010 and Archiving: The Complementary Role of Third-Party Solutions. It's on November 4 at 8:30 a.m. Pacific. Go here to register.

Microsoft Response

We asked Microsoft if it would like to comment on this bulletin. Ms. White responded as follows:

"I understand the point you are making and don't want our field overselling, but the language in this post feels overstated. The customer sited is from our early adopter program and this customer reference data is not exaggerated. I think it is very reasonable to provide clarity about what Exchange 2010 archiving and discover is capable of vs other vendors on the market. And, I think it is fair to make the point about HIPAA compliance and needing more specific functionality than Exchange 2010 will natively provide. But, net/net, the tone of this essentially feels that you're calling me/MS intentionally misleading which is not correct.

I do think we have a challenge providing clarity about what Exchange archiving offers, what it doesn't and how our partners extend / compliment the native capabilities. Anytime you have a nuanced technology stack like this, it can be difficult for general sales people. The last thing I want is customers being oversold and then disappointed – that's not good for anyone. I very much appreciate the feedback in this post and take it to heart. The intention was not to suggest the native Exchange archiving capabilities will solve high-end compliance requirements in healthcare – this was simply quoting an actual customer reference." ... David Ferris



Microsoft Exchange 2010 and Archiving: An Industry Shakeout
Wednesday, November 4, 2009
8:30 a.m. Pacific, 11:30 a.m. Eastern, 4:30 p.m. U.K., 5:30 p.m. CET. One-half hour.

On April 15, 2009, Microsoft announced that Exchange 2010 will have built-in support for archiving. Though Microsoft has been slow to reveal details about the new offering, its announcement is shaking the archiving market and the adjacent markets for e-discovery and compliance. In this webcast, David Ferris cuts through the confusion about E2010 and explains what the product's archiving features do, what they don't do, and how the technology is likely to evolve. A Q&A session gives attendees the opportunity to ask questions.

To register for the webcast, click here. For more information, click here.

Vendors: Join Archiving Innovators, Including
Microsoft, C2C, LiveOffice, Metalogix, Smarsh, Waterford Technologies

If your product needs to be positioned with respect to Exchange 2010's archiving, become a sponsor of our Exchange 2010 archiving education program.

Sponsorship benefits include:

  • Builds your name and brand. Enhances awareness of your archiving capabilities; helps position you in the market with respective to E2010 archiving or marketing innovators
  • Provides high credibility education on E2010 archiving. This speeds up the education on whether E2010 meets a prospective client’s archiving needs, and thus shortens the sales cycle and increases sales. FUD begone!
  • Reduces the time your sales and support staff spend educating prospects on E2010 archiving
  • Builds a working relationship with Ferris Research

For more information, visit here.

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In short, our technology and industry depth helps you understand today's products, where they've come from, where they're going, and their value.

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Copyright © Ferris Research 2009.


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