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|Daily Digest: October 22, 2009|| |
|Email, Messaging & Collaboration|
ZL Technologies Sues Gartner over Archiving Magic Quadrant
Gartner's Magic Quadrant (MQ) for email archiving is not as scientific as Gartner would have you believe.
According to ZL Technologies Inc. v. Gartner Group Inc. and Carolyn DiCenzo, ZL Technologies makes allegations of defamation, trade libel, false or misleading advertising, unfair competition, and negligent interference with prospective economic advantage against Gartner and Carolyn DiCenzo. ZL Technologies seeks US$1.3B in punitive damages, $396M in damages, and other fees and charges.
You can see the actual suit document itself here. Among other things, it spells out problems with the archiving Magic Quadrant.
Since its inception, Gartner has consistently placed Symantec in the "Leader" quadrant of the MQ. Other archiving vendors such as ZL Technologies have for years struggled to get positive placement on the MQ. Getting placed in the Leader quadrant of the archiving MQ has become somewhat of a holy grail for archiving vendors, with Ms. DiCenzo the gatekeeper. In the suit, ZL outlines the many ways it has tried to convince Gartner that its technology is on par or superior to that of Symantec. According to the filing, "at the core of this action are not only the reckless statements made by Gartner as an influential member of the media, but an economic model championed by [Gartner] that elevates marketing puffery over serious technology."
Interestingly, Gartner's bio of Ms. DiCenzo suggests that she left Gartner in August. Whether her departure is connected with this case is unclear; she may have simply retired.
We fully recognize that at Ferris we, too, are analysts. That said, this case illustrates some important points:
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