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... email, spam and malware control, archiving, e-discovery, information leak prevention, unified communications, instant messaging, SharePoint, and mobile communications...
|Daily Digest: October 19, 2009|| |
|Email, Messaging & Collaboration|
Give Customers an Exit Strategy from Hosted Messaging
Sometimes the most successful business comes from out-of-the-box thinking. When it comes to hosted messaging services, many solution vendors take an entrapment approach. Win customers over to your solution, and then lock them in so that you can squeeze an annuity revenue stream from them: per mailbox per month pricing, with extra billing thrown in as storage grows. And don't make it easy for users to get off your solution.
This strategy is flawed. Many organizations are evaluating hosted messaging, and cloud computing in general; e.g., Microsoft Exchange Online, Outlook Live, Google Apps. Customers want a back-out plan in case things go wrong, or in case the service provider doesn't deliver the quality of experience customers need. After all, email is the lifeblood of the enterprise, in many cases. And giving customers the standard answer of, "We'll export your mailboxes to PST if you need to bail out," is lame. Handing a customer terabytes or petabytes of PSTs isn't anything more than a tail-light warranty.
I predict that solution providers who offer an easy, automated way for customers to migrate off hosted messaging--back to an on-premises solution or to another hosting provider--will end up with a substantial competitive advantage. This may be counterintuitive, but giving customers a way out is key to buyer confidence.
Customers want to be confident that whatever cloud solution they select will be there for them, regardless of the weather. No one likes the feeling of being trapped, and knowing that getting out is just as easy as getting in will reduce friction for customers who really just want to cut costs and reduce complexity. Excellence and cost-efficiency in outsourced messaging services should stand alone as drivers for choosing to move to the cloud. And everyone will benefit. ... David Sengupta
On April 15, 2009, Microsoft announced that Exchange 2010 will have built-in support for archiving. Though Microsoft has been slow to reveal details about the new offering, its announcement is shaking the archiving market and the adjacent markets for e-discovery and compliance. In this webcast, David Ferris cuts through the confusion about E2010 and explains what the products archiving features do, what they dont do, and how the technology is likely to evolve. A Q&A session gives attendees the opportunity to ask questions.
Vendors: Join Archiving Innovators, Including
Microsoft, C2C, LiveOffice, Metalogix, Smarsh, Waterford Technologies
If your product needs to be positioned with respect to Exchange 2010's archiving, become a sponsor of our Exchange 2010 archiving education program.
Sponsorship benefits include:
For more information, visit here.
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