Ferris Research Free News
Monday, October 19, 2009
  Give Customers an Exit Strategy from Hosted Messaging
Ferris Research Home
 

Sign up for the Ferris News Service here

News on messaging, collaboration, and compliance
... email, spam and malware control, archiving, e-discovery, information leak prevention, unified communications, instant messaging, SharePoint, and mobile communications...
Daily Digest: October 19, 2009
 
 
Email, Messaging & Collaboration

TweetPocket for iPhone and iPod touch Available Now
TweetPocket, the award winning desktop twitter client is now available for the Apple iPhone and iPod touch

Air Force General to Outline New Cyber Security Defense Mission at MAAWG October Meeting
Meeting Will Advance Industry Cooperation on Messaging Security

Microsoft Unveils SharePoint Server 2010 and Showcases New Functionality
Investments for developers, Internet sites and the cloud will help businesses improve efficiency

Blog Item(s)

Give Customers an Exit Strategy from Hosted Messaging

Sometimes the most successful business comes from out-of-the-box thinking. When it comes to hosted messaging services, many solution vendors take an entrapment approach. Win customers over to your solution, and then lock them in so that you can squeeze an annuity revenue stream from them: per mailbox per month pricing, with extra billing thrown in as storage grows. And don't make it easy for users to get off your solution.

This strategy is flawed. Many organizations are evaluating hosted messaging, and cloud computing in general; e.g., Microsoft Exchange Online, Outlook Live, Google Apps. Customers want a back-out plan in case things go wrong, or in case the service provider doesn't deliver the quality of experience customers need. After all, email is the lifeblood of the enterprise, in many cases. And giving customers the standard answer of, "We'll export your mailboxes to PST if you need to bail out," is lame. Handing a customer terabytes or petabytes of PSTs isn't anything more than a tail-light warranty.

I predict that solution providers who offer an easy, automated way for customers to migrate off hosted messaging--back to an on-premises solution or to another hosting provider--will end up with a substantial competitive advantage. This may be counterintuitive, but giving customers a way out is key to buyer confidence.

Customers want to be confident that whatever cloud solution they select will be there for them, regardless of the weather. No one likes the feeling of being trapped, and knowing that getting out is just as easy as getting in will reduce friction for customers who really just want to cut costs and reduce complexity. Excellence and cost-efficiency in outsourced messaging services should stand alone as drivers for choosing to move to the cloud. And everyone will benefit. ... David Sengupta

(Comments?)

Announcements


Microsoft Exchange 2010 and Archiving: An Industry Shakeout
Wednesday, November 4, 2009
8:30 a.m. Pacific, 11:30 a.m. Eastern, 4:30 p.m. U.K., 5:30 p.m. CET. One-half hour.

On April 15, 2009, Microsoft announced that Exchange 2010 will have built-in support for archiving. Though Microsoft has been slow to reveal details about the new offering, its announcement is shaking the archiving market and the adjacent markets for e-discovery and compliance. In this webcast, David Ferris cuts through the confusion about E2010 and explains what the product’s archiving features do, what they don’t do, and how the technology is likely to evolve. A Q&A session gives attendees the opportunity to ask questions.

To register for the webcast, click here. For more information, click here.



Vendors: Join Archiving Innovators, Including
Microsoft, C2C, LiveOffice, Metalogix, Smarsh, Waterford Technologies

If your product needs to be positioned with respect to Exchange 2010's archiving, become a sponsor of our Exchange 2010 archiving education program.

Sponsorship benefits include:

  • Builds your name and brand. Enhances awareness of your archiving capabilities; helps position you in the market with respective to E2010 archiving or marketing innovators
  • Provides high credibility education on E2010 archiving. This speeds up the education on whether E2010 meets a prospective client’s archiving needs, and thus shortens the sales cycle and increases sales. FUD begone!
  • Reduces the time your sales and support staff spend educating prospects on E2010 archiving
  • Builds a working relationship with Ferris Research

For more information, visit here.

About Ferris Research

Messaging. Collaboration. Compliance. Ferris Research analysts bring more experience in these areas than any other firm. Period.

Major areas of interest are email, spam and malware control, archiving, e-discovery, information leak prevention, unified communications, instant messaging, SharePoint, and mobile communications. We help:

  • IT staff evaluate, implement, and maintain these technologies
  • Vendors understand the marketplace and its technologies; explain their products or services to the marketplace; and find strategic partners, raise funds, or sell their company
  • Investors find and evaluate investment opportunities

We've been in business since 1990-longer than any other analyst firm in our field:

  • Clients include many of the world's largest organizations as well as computer vendors from major corporations to small startups.
  • We have published more than 200 formal reports and 1,100 short bulletins.
  • Our news service has approximately 10,000 readers and covers more than 2,000 highly specialized announcements annually.
  • Our research team shares many decades of experience in our core competencies.

In short, our technology and industry depth helps you understand today's products, where they've come from, where they're going, and their value.


Have news you want to share with us or product or interest area that you would like us to cover? Send press releases to releases@ferris.com.

Copyright © Ferris Research 2009.


 


Links to this post:

Create a Link



<< Home
Lets anyone with a professional interest in messaging and collaboration keep up with the news and key trends ... To sign up, go to www.ferris.com ... If you want a version that includes analysis of the news and puts everything in a single email, subscribe to our Analyzer Information Service ... Got some news you want to share with us? Send press releases and conference announcements relevant to messaging to releases@ferris.com ... Copyright © Ferris Research 2005-2006.

ARCHIVES
September 2005 / October 2005 / November 2005 / December 2005 / January 2006 / February 2006 / March 2006 / April 2006 / May 2006 / June 2006 / July 2006 / August 2006 / September 2006 / October 2006 / November 2006 / December 2006 / January 2007 / February 2007 / March 2007 / April 2007 / May 2007 / June 2007 / July 2007 / August 2007 / September 2007 / October 2007 / November 2007 / December 2007 / January 2008 / February 2008 / March 2008 / April 2008 / May 2008 / June 2008 / July 2008 / August 2008 / September 2008 / October 2008 / November 2008 / December 2008 / January 2009 / February 2009 / March 2009 / April 2009 / May 2009 / June 2009 / July 2009 / August 2009 / September 2009 / October 2009 / November 2009 / December 2009 / January 2010 / February 2010 / March 2010 / April 2010 / March 2011 / March 2012 /


Powered by Blogger