Synchronica Mobile Messaging Update
Synchronica makes push email software for a very wide variety of mobile phones. The software is sold to service providers and includes closely related data like calendar and address items.
The company's 2008 revenue was 60% up on 2007, to about $6.1M. Synchronica is focusing on working with major VARs/integrators who sell to service providers, to develop them as a channel. This appears to be working well. Part of the growth is due to acquisition.
Synchronica appears to be executing reasonably well. So why aren't its revenues higher? In the enterprise space, this could be explained by competition from Microsoft's ActiveSync and RIM's proprietary synchronization. But Synchronica also serves feature and basic phones, which represent 90% of the market and aren't affected by ActiveSync and RIM. Despite a long sales cycle, you would have thought Synchronica revenues would be higher by now.
Several possible reasons come to mind:
- The very long cycle from initial sales to customer-driven revenues, which occurs when a vendor sells to carriers and income is proportional to actual adoption.
- The core capability is based on SyncML. This looked promising at one time, but has been losing popularity among carriers.
- Many capabilities of smartphones will migrate to feature and then basic phones. This encourages synchronization to be done the way it is on smartphones: i.e., using ActiveSync and RIM's protocol.
... David Ferris
Microsoft Messaging and Collaboration Strategy Service
Many Microsoft Exchange, SharePoint, and OCS customers are at a planning crossroads, facing such questions as:
- Whether to migrate to Exchange 2010 and, if so, when
- Whether to migrate to Microsofts cloud-based offering or to that of Google
- How and when to implement tightly integrated telephony/unified messaging
Charting the course is difficult. It is also hard to find impartial advice because vendors and their business partners clearly have axes to grind.
Ferris Research can help you make the right technology plans. Investigate our Microsoft Messaging and Collaboration Strategy Service today!
Notes Alternatives Strategy Service
Many Notes/Domino customers are considering moving to an alternative messaging and collaboration platform, such as IBMs cloud-based offering, Microsofts on-premises and cloud-based offerings, and Googles cloud-based offering.
Charting the course is difficult. Technology options are changing quickly, and migrations away from Notes/Domino are usually complex and expensive. It is also hard to find impartial advice: Notes/Domino competitors and their systems integrators clearly have an axe to grind.
Ferris Research can help you make the right technology plans. Investigate our Notes Alternatives Strategy Service today!
Archiving Strategy Service
Archiving products and services are evolving quickly, prompted by storage management, regulatory compliance, and e-discovery needs. Many products have been installed, but they are subject to replacement because of changing corporate requirements and changing vendor technology.
Ferris Research can help you make the right technology plans. Investigate our Archiving Strategy Service today!
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