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News on messaging, content control, compliance, e-discovery, data leak prevention
Daily Digest: October 24, 2008
Content Control, Compliance, Archiving, E-Discovery, & Data Leak Prevention

Rackspace to offer Hosted Email Archiving Service powered by Sonian
Mailtrust Division Offers Customers Advanced Cloud Based Archiving Service

Survey of Microsoft Exchange Hosted Services, Survey of Spam Control Products, and Survey of Archiving Products -- Let us know what you think about the archiving and spam control products you use. If you add your own data, we will send you a summary of the findings.

C2C offers free File and SharePoint archiving with 'buy one, get one' promotion
Limited-time offer through end of 2008 encourages businesses to get organized in 2009

Mimecast Survey Finds Half of U.S. Companies at Risk for Non-Compliance Due to Inadequate Email Management
Holistic Email Management Company Announces Email Archiving and Continuity Survey Results

Messaging & Collaboration

Ensim Announces Reseller Partnership with Solutions Exchange
Solutions Specialist to Offer Ensim Unify Enterprise Edition

Introducing Gmail for mobile 2.0  

Open-Xchange Introduces Collaboration Server Appliance -- a Cost-effective Open Source Alternative to Microsoft Exchange
Complete with Operating System, Open-Xchange Appliance Edition Delivers e-Mail, Calendar; Ideal for On-Premise Installation, Virtual Dedicated Hosting Implementations

Leading IT Solutions Provider, Laurus Technologies, Partners with Perimeter eSecurity to Provide Clients with a Comprehensive Suite of On-demand IT Security Services  

SimpleSignal, Chinook Hosting Deliver New Hosted Unified Communications Service
BroadWorks-powered SimplyMobile integrates communications, business applications

Blog Item(s)

Snapshot: Return Path's Email Deliverability Services

Return Path offers tools and consulting to help you get email delivered. This is a problem for many organizations, because some spam filters suppress as much as 20% of legitimate bulk email. Return Path is the leader in its field.

Offering Summary

  • For organizations that send out bulk emails:
  • For organizations that receive email:
    • Accreditation/whitelist. This is where Return Path investigates your email practices to confirm that you're not a spammer. The whitelist is widely used by anti-spam technology.
    • Reputation Network. Over 25 ISPs and spam control vendors share information about spamming, which helps Return Path generate blacklist and spamminess of Internet presences.
    • Turnkey Feedback Loop (FBL) hosting and management. Users can be given a "This is Spam/Unsubscribe" button to press; FBL monitors and reports on such feedback.


  • Two main types of customer:
    • ISPs that want to: 1) improve the accuracy of their spam filters; and 2) do a better job of suppressing or not suppressing email from marketers and publishers.
    • Medium-size and large organizations that send out a lot of email, such as financial services businesses, retailers, e-marketers.
  • 1,500 sender clients.
  • 100 to 150 receiver clients, including Microsoft, Yahoo, Comcast, AOL.
  • Millions of ISPs and corporate domains check Return Path's whitelists.
  • Most sales are direct.

Typical Pricing

  • Just the tools: average about $20K annually.
  • Tools plus consulting: average about $60K/year.
  • Whitelist: $10K/year; to get accredited as a bona fide email sender the fee ranges from $400 to $1K.

Competition, Competitive Strengths as Perceived by Return Path

  • Main competition is Pivotal Veracity. Pivotal Veracity only has tools, while Return Path also sells consulting and whitelists. Also, Return Path does business with ISPs as well as corporations, while Pivotal Veracity focuses only on corporations.
  • Lyris, which offers deliverability tools; however, these are mainly offered to Lyris clients.
  • Goodmail has a whitelist service, but no tools or consulting.

Company & Finances

  • Including the recent acquisition of Habeas, combined revenues will be $25M to $30M for calendar 2008.
  • Currently profitable; have been profitable on and off for several years, depending on level of reinvestment in growing the business.
  • Almost all revenues come from medium-size and large corporations that want to improve their email deliverability.
  • Receivers are not a significant source of revenues: Return Path trades information with them.
  • Founded in 1999.
  • Business was very different initially; Return Path has been in deliverability since the end of 2002.
  • Level of external funding is not disclosed.
  • 180 employees.

... David Ferris



Upcoming Reports & Events

Email Archiving: On-Premises vs. SaaS
Wednesday, Oct. 29, 2008
8:30 a.m. Pacific, 11:30 a.m. Eastern, 3:30 p.m. U.K., 4:30 p.m. CET. One hour.

Note: Because of differences in the end of Daylight Savings Time, this webcast will begin one hour earlier than usual in the U.K. and Europe.

You can provide email archiving through a hosted service (or SaaS) or by means of an on-premises solution. On-premises solutions are either an appliance or software installed on standard computing equipment.

In this webcast, Ferris senior analyst David Ferris and Mimecast's Senior Vice President and General Manager, Mary Kay Roberto, discuss the strengths and challenges of hosted and on-premises approaches. Mary Kay and David Goldberg, Mimecast's Director of Sales Engineering, also briefly explain their company's SaaS offering. The event concludes with a Q&A period.

To register for the webcast, click here. For more information, click here.

TCO of Microsoft-Based Unified Communications
Tuesday, Nov. 18, 2008
8:30 a.m. Pacific, 11:30 a.m. Eastern, 4:30 p.m. U.K., 5:30 p.m. CET. One hour.

In this webcast, Ferris Research analyst Richi Jennings and Unison CMO Rurik Bradbury discuss the total cost of ownership (TCO) of Microsoft’s approach to unified communications. You will learn how to model and estimate unified communications costs in your own environment. You will also have an opportunity to ask questions.

To register for the webcast, click here. For more information, click here.

Recent Research

Recent Reports Available:

For more reports, visit our reports page.

Recent Ferris Webcasts:

About Ferris Research

Ferris Research studies messaging, and the control of electronic information. More specifically, we help IT staff evaluate and implement products and services that:

  • Provide messaging and collaborative technologies
  • Archive electronic information
  • Ensure compliance with corporate policy, industry regulations, and laws
  • Facilitate e-discovery, and contain its costs
  • Reduce the dangers of information leaks

Email is the most important type of electronic information that requires control today. Other important types include instant messages, Sharepoint teamspaces, images, voice, video, and miscellaneous desktop files.

We've been in business since 1990--longer than any other analyst firm in our field:

  • Clients include 300 of the world's 1,000 largest organizations, and computer vendors from the largest corporations to small startups
  • While other analysts have come and gone, we've published more than 200 formal reports and 1,100 short bulletins
  • Our news service covers more than 2,000 highly specialized announcements annually
  • We have nine experts in our research team, sharing many decades of experience in our core competencies

In short, our technology and industry depth helps you understand today's products, where they've come from and where they're going.

Have news you want to share with us or product or interest area that you would like us to cover? Send press releases to releases@ferris.com.

Copyright © Ferris Research 2008.


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