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News on messaging, content control, compliance, e-discovery, data leak prevention
Daily Digest: September 22, 2008
Content Control, Compliance, Archiving, E-Discovery, & Data Leak Prevention

The Galesburg School District discovers multiple benefits of archiving with the ArcMail Defender U120  

Messaging & Collaboration

NuVox Announces Google Apps Agreement  

Survey of Spam Control Products and Survey of Archiving Products -- Let us know what you think about the archiving and spam control products you use. If you add your own data, we will send you a summary of the findings.

Cisco Announces Definitive Agreement to Acquire Jabber
Jabber's Presence and Messaging Software to Enhance Cisco's Collaboration Portfolio

RIM Announces Support for Microsoft Office Communications Server 2007 on BlackBerry Enterprise Solution
Enhances Enterprise Instant Messaging and Presence Experience

SMART Meeting Pro collaboration software now available in eight languages
New release meets the needs of global enterprises

Telligent Unleashes the Power of Social Computing to Pioneer the Next Generation Intranet
New Enterprise 2.0 Platform Helps Global Brands Make the Shift to Enterprise Social Computing

Blog Item(s)

Onset's Mobile Device Archiving and Monitoring

Onset Technology has just launched a product--METAmessage ACT--that monitors and controls mobile devices. This is interesting--content control for mobile devices is only just beginning to happen.

Technology Summary

  • Focus today is on BlackBerry; Windows Mobile version in development.
  • Scans for text strings, specific words, and pattern matches in messages.
  • Depending on customer policy, message can be blocked.
  • Scans RIM email, instant messages, SMS messages, and PIN messages.
  • Customer installs software on a server.
  • Customer installs software on mobile devices.
  • Archiving takes place by emailing all messages to a third-party archiving system; e.g., Symantec Enterprise Vault.


  • Pricing starts at $55 per individual license, with volume discounts.
  • Typical pricing: one server plus 10,000 licenses, about $250,000.
  • 20% maintenance after the first year.

Main Types of Customer

  • Clearly a horizontal sell.
  • However, initial primary markets are financial services, lawyers, and accountants.
  • December 2007 FINRA regulations, in which controls must apply to mobile devices, are important sales drivers.


  • Not much competition right now.
  • Market for control and compliance on mobile devices is in its infancy.

Special Features

  • Scans and controls PINs. These message don't transit a BES server and with other products, are often not monitored.
  • Doesn't just archive messages, but also controls them via customer-defined policies.

Financial Summary

  • $4M/year revenue rate.
  • Has had a total of $5M funding to date; Jerusalem Global Ventures is the lead VC.
  • Approaching breakeven.
  • Additional round of $5M anticipated to close shortly.
  • 35 staff.

... David Ferris


Snapshot: Gogimon -- New Type of Search

Gogimon is an interesting new type of search engine.

Technology Summary: Main Features

  • Gogimon software resides on the end user's system
  • It scans things like browsing history, favorite Web sites, and RSS feeds to determine user preferences.
  • Searches are aggregated and consolidated with Google, Yahoo, MSN Live searches.
  • Gogimon then applies its knowledge of user preferences to return a much shorter, more relevant, and more useful list to the user. For example, if the user enters "BA," then based on its knowledge of user preference, Gogimon can figure out whether the user is referring to Buenos Aires, Bachelor of Arts, British Airways, or Boeing (which has "BA" as its stock symbol).

How Does Gogimon Make Money?

  • Third-party organizations will private-label Gogimon. Examples of prospective private labelers are retailers such as JCPenney, eBay, Bank of America, and Amazon, and any medium to large customer intensive businesses such as cellular carriers, ISPs, financial services organizations, and travel sites
  • Such organizations distribute Gogimon as a freebie to their customers and prospects.
  • Gogimon often will provide enhanced search to the third party's system; for example, where it would enhance eBay's search into eBay's own transaction database.
  • The third party is charged only when the customer makes a predefined action, such as making a purchase: "PPA," for "Pay Per Action."

Illustrative Pricing

  • Clicking a link within a landing page from Gogimon: $0.30.
  • Name and email address is $1 to $150 per action, depending on industry. For example, $5 for movies, books; $150 for mortgages, cars.
  • Searches resulting in purchase: $10 to $2,000; a small percentage in the transaction.

Main Types of Customer

  • Large organizations, or online retailers.


  • No direct competition

Competitive Strengths as Perceived by Company

  • More useful results set sent to user.
  • Private-labeling companies provide more useful search over their own databases to users.
  • Private-labeling companies get greater visibility for their offerings.
  • Customers can be charged for Gogimon use when they do something more meaningful than simply click on a link. For example, they can be charged when they purchase a product.

Financial Summary

  • Israeli start-up, launched in 2007.
  • Not yet profitable.
  • Privately held; company doesn't disclose revenues.
  • Raised $1.2 million from private investors, Investica Ltd. (Israel and Europe). Valuation was approximately $5 million pre-money; i.e., the $1.2 million bought about 24% of the company.
  • In 1Q09 company anticipates another round from VCs in Israel and the United States, for $4 million to $6 million; hoping for a valuation of $15 million.
  • 15 staff.

Miscellaneous Comments

  • A nice example of innovation in search technology.

... David Ferris



Upcoming Reports & Events

Emerging Technology: Messaging, Compliance, E-Discovery, and Content Control
Wednesday, Oct. 8, 2008
8:30 a.m. Pacific, 11:30 a.m. Eastern, 4:30 p.m. U.K., 5:30 p.m. CET. One hour.

In this event, David Ferris introduces three new or newish vendors that he finds interesting or innovative in the overlapping fields of compliance, content control, and data leak prevention. Each vendor's CEO briefly describes the company's business; then he or she and David discuss the business and its industry context. A Q&A period follows.

To register for the webcast, click here. For more information, click here.

Recent Research

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About Ferris Research

Ferris Research studies messaging, and the control of electronic information. More specifically, we help IT staff evaluate and implement products and services that:

  • Provide messaging and collaborative technologies
  • Archive electronic information
  • Ensure compliance with corporate policy, industry regulations, and laws
  • Facilitate e-discovery, and contain its costs
  • Reduce the dangers of information leaks

Email is the most important type of electronic information that requires control today. Other important types include instant messages, Sharepoint teamspaces, images, voice, video, and miscellaneous desktop files.

We've been in business since 1990--longer than any other analyst firm in our field:

  • Clients include 300 of the world's 1,000 largest organizations, and computer vendors from the largest corporations to small startups
  • While other analysts have come and gone, we've published more than 200 formal reports and 1,100 short bulletins
  • Our news service covers more than 2,000 highly specialized announcements annually
  • We have nine experts in our research team, sharing many decades of experience in our core competencies

In short, our technology and industry depth helps you understand today's products, where they've come from and where they're going.

Have news you want to share with us or product or interest area that you would like us to cover? Send press releases to releases@ferris.com.

Copyright © Ferris Research 2008.


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