Onset's Mobile Device Archiving and Monitoring
Onset Technology has just launched a product--METAmessage ACT--that monitors and controls mobile devices. This is interesting--content control for mobile devices is only just beginning to happen.
- Focus today is on BlackBerry; Windows Mobile version in development.
- Scans for text strings, specific words, and pattern matches in messages.
- Depending on customer policy, message can be blocked.
- Scans RIM email, instant messages, SMS messages, and PIN messages.
- Customer installs software on a server.
- Customer installs software on mobile devices.
- Archiving takes place by emailing all messages to a third-party archiving system; e.g., Symantec Enterprise Vault.
- Pricing starts at $55 per individual license, with volume discounts.
- Typical pricing: one server plus 10,000 licenses, about $250,000.
- 20% maintenance after the first year.
Main Types of Customer
- Clearly a horizontal sell.
- However, initial primary markets are financial services, lawyers, and accountants.
- December 2007 FINRA regulations, in which controls must apply to mobile devices, are important sales drivers.
- Not much competition right now.
- Market for control and compliance on mobile devices is in its infancy.
- Scans and controls PINs. These message don't transit a BES server and with other products, are often not monitored.
- Doesn't just archive messages, but also controls them via customer-defined policies.
- $4M/year revenue rate.
- Has had a total of $5M funding to date; Jerusalem Global Ventures is the lead VC.
- Approaching breakeven.
- Additional round of $5M anticipated to close shortly.
- 35 staff.
... David Ferris
Snapshot: Gogimon -- New Type of Search
Gogimon is an interesting new type of search engine.
Technology Summary: Main Features
- Gogimon software resides on the end user's system
- It scans things like browsing history, favorite Web sites, and RSS feeds to determine user preferences.
- Searches are aggregated and consolidated with Google, Yahoo, MSN Live searches.
- Gogimon then applies its knowledge of user preferences to return a much shorter, more relevant, and more useful list to the user. For example, if the user enters "BA," then based on its knowledge of user preference, Gogimon can figure out whether the user is referring to Buenos Aires, Bachelor of Arts, British Airways, or Boeing (which has "BA" as its stock symbol).
How Does Gogimon Make Money?
- Third-party organizations will private-label Gogimon. Examples of prospective private labelers are retailers such as JCPenney, eBay, Bank of America, and Amazon, and any medium to large customer intensive businesses such as cellular carriers, ISPs, financial services organizations, and travel sites
- Such organizations distribute Gogimon as a freebie to their customers and prospects.
- Gogimon often will provide enhanced search to the third party's system; for example, where it would enhance eBay's search into eBay's own transaction database.
- The third party is charged only when the customer makes a predefined action, such as making a purchase: "PPA," for "Pay Per Action."
- Clicking a link within a landing page from Gogimon: $0.30.
- Name and email address is $1 to $150 per action, depending on industry. For example, $5 for movies, books; $150 for mortgages, cars.
- Searches resulting in purchase: $10 to $2,000; a small percentage in the transaction.
Main Types of Customer
- Large organizations, or online retailers.
Competitive Strengths as Perceived by Company
- More useful results set sent to user.
- Private-labeling companies provide more useful search over their own databases to users.
- Private-labeling companies get greater visibility for their offerings.
- Customers can be charged for Gogimon use when they do something more meaningful than simply click on a link. For example, they can be charged when they purchase a product.
- Israeli start-up, launched in 2007.
- Not yet profitable.
- Privately held; company doesn't disclose revenues.
- Raised $1.2 million from private investors, Investica Ltd. (Israel and Europe). Valuation was approximately $5 million pre-money; i.e., the $1.2 million bought about 24% of the company.
- In 1Q09 company anticipates another round from VCs in Israel and the United States, for $4 million to $6 million; hoping for a valuation of $15 million.
- 15 staff.
- A nice example of innovation in search technology.
... David Ferris