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  Sep 11, Daily Compliance & Messaging News
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News on messaging, content control, compliance, e-discovery, data leak prevention
Daily Digest: September 11, 2008
Content Control, Compliance, Archiving, E-Discovery, & Data Leak Prevention

Entrust, 3M Collaborate to Provide End-to-End Secure ePassport Solution
ePassport leaders help governments move toward EAC standard by providing ePassport readers, PKI technology in a single platform

Survey of Archiving Products -- Let us know what you think about the archiving products you use. If you add your own data, we will send you a summary of the findings. The survey just started--great if you can help get this off the ground by contributing your own policies

Messaging & Collaboration

Cemaphore Systems' MailShadow for Google Apps Completes Beta; Now Supports Vista
Breakthrough solution moves to initial release candidate; retains $29.95 introductory price

AOL and RIM to Bring AOL Mail, AIM and ICQ Services to BlackBerry Smartphones Worldwide  

Nokia brings Microsoft Exchange ActiveSync corporate mobile email solution to 80 million mobile devices
43 Nokia S60 3rd Edition devices - the largest range from any device manufacturer to enable Microsoft Exchange ActiveSync - now feature the latest version of Mail for Exchange with fast and easy email set-up

Spain's Optenet Licenses Commtouch Reputation Service for Carrier and Enterprise Email Security Offerings  

Email Aggregation Launches on AOL.com  

Colibria and Movial to make group based communication a reality
'Enhanced Messaging' solution provides North American operators with totally new community-based revenue opportunities

Esnatech Integrates BroadSoft BroadWorks platform with its market leading unified communication solution
Esnatech adds native SIP support for the BroadSoft BroadWorks VoIP platform with its Telephony Office-LinX Unified Communication platform to deliver a full suite of advanced Unified Communication features making it a complete SaaS solution

VoiceCon San Francisco 2008
November 10-13, 2008 at the Moscone North Convention Center

Blog Item(s)

Snapshot: Pivotal Veracity Email Deliverability

Pivotal Veracity offers email deliverability services. That is, if you send a lot of email, it helps you make sure as much of it gets through to recipients as is possible.

Technology Summary: Main Features

  • Advises on the likelihood emails will be interpreted as spam.
  • Tracks the extent to which emails are delivered, and the causes for nondelivery.
  • Helps you identify and correct where your emails are blacklisted or blocklisted, and take corrective action.
  • Helps you get on whitelists.
  • Rendering: Helps you ensure recipients see email in the way you expect them to, irrespective of the software and hardware they use. For all the main webmail and rich email clients, as well as the main mobile platforms (Symbian, Apple iPhone, Blackberry, Windows Mobile, etc.).
  • Checks emails for many common faults, such as invalid URLs, slow rendering over dialup lines, and typos.
  • Delivered as hosted service/SaaS.

Illustrative Pricing

  • Average price is $2,500/month for a one-year license.

Main Types of Customer

  • Large corporations, such as Amazon, American Express, Cisco, Dow Jones, IBM, Oracle, Nestle, Progressive, and Subaru.
  • Email service providers, such as Acxiom Digital, Digital River, Exact Target, Responsys, Silverpop, and Yesmail.
  • Advertising agencies, such as Avenue A/Razorfish, MRM Worldwide, Rapp Collins, and WPP.


  • Main competitor is Return Path/Habeas.

Competitive Strengths as Perceived by Company

  • Much higher levels of functionality for large corporations and ESPs.

Financial Summary

  • Privately held; company doesn't disclose revenues.
  • FRI estimates current revenue rate at $8M annually.
  • Initial funding was less than $500K from private individuals, plus two founders put in their time gratis for a year; no venture funding.
  • All growth since then funded from operations.
  • Company started in 2003; offering launched in 2004.
  • Solid profitability; profitable since 2005.
  • No debt.
  • Calendar 2007 revenues were 40% greater than those of calendar 2006.
  • Calendar 2008 revenues projected to be 50% greater than those of calendar 2007.
  • 23 employees, all in the United States.


  • Nothing comes to mind.
  • Company appears to have a secure future, assuming it continues to maintain its focus and excellence within its niche of large corporate email deliverability.

Miscellaneous Comments

  • Appears to be a very well-run company that has carved out a valuable niche.
  • Business has grown by word of mouth; investments in marketing have been minimal.
  • Company delivers a lot of value. Someone should buy them for a lot of money--the right buyer could justify $150M to $200M.

... David Ferris



Upcoming Reports & Events

Emerging Technology: Messaging, Compliance, E-Discovery, and Content Control
Wednesday, Oct. 8, 2008
8:30 a.m. Pacific, 11:30 a.m. Eastern, 4:30 p.m. U.K., 5:30 p.m. CET. One hour.

In this event, David Ferris introduces three new or newish vendors that he finds interesting or innovative in the overlapping fields of compliance, content control, and data leak prevention. Each vendor's CEO briefly describes the company's business; then he or she and David discuss the business and its industry context. A Q&A period follows.

To register for the webcast, click here. For more information, click here.

Recent Research

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About Ferris Research

Ferris Research studies messaging, and the control of electronic information. More specifically, we help IT staff evaluate and implement products and services that:

  • Provide messaging and collaborative technologies
  • Archive electronic information
  • Ensure compliance with corporate policy, industry regulations, and laws
  • Facilitate e-discovery, and contain its costs
  • Reduce the dangers of information leaks

Email is the most important type of electronic information that requires control today. Other important types include instant messages, Sharepoint teamspaces, images, voice, video, and miscellaneous desktop files.

We've been in business since 1990--longer than any other analyst firm in our field:

  • Clients include 300 of the world's 1,000 largest organizations, and computer vendors from the largest corporations to small startups
  • While other analysts have come and gone, we've published more than 200 formal reports and 1,100 short bulletins
  • Our news service covers more than 2,000 highly specialized announcements annually
  • We have nine experts in our research team, sharing many decades of experience in our core competencies

In short, our technology and industry depth helps you understand today's products, where they've come from and where they're going.

Have news you want to share with us or product or interest area that you would like us to cover? Send press releases to releases@ferris.com.

Copyright © Ferris Research 2008.


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